From UK gigs to global screens
Why teach loop pedals instead of just gigging?
I've been looping since I was 12, gigging since 14 - weddings, festivals, support slots for artists like KT Tunstall and Frank Turner. After a degree in guitar from ACM, I realised the manuals that came with my own gear were never written for musicians. So I started writing the ones that were.
Every course starts the same way: pick up the pedal, learn it inside out, then strip the explanation down to only what actually matters on stage. No jargon, no filler - just the fastest route from box to confidence, built by someone who's actually used this gear in front of a crowd.
Through the Years
First Loop Pedal
At just 12 years old, Ben picked up his first loop pedal and started building live sets layer by layer.
First Paid Gig
Age 14, Ben played his first paid show at Maryport Blues Festival - the start of years spent gigging weddings, festivals, and support slots for artists like KT Tunstall and Frank Turner.
YouTube Begins
After a BA (Hons) in Guitar from the Academy of Contemporary Music, Ben started Ben Rowlands Music to share the hybrid Ableton + BOSS RC-505 rig he'd built for his own gigs.
First Courses
The first step-by-step course guides launch, teaching the BOSS RC-300 and RC-505 in the depth no manual ever did.
100K in a Year
Ben launches a gaming & tech channel alongside the music brand - it takes off fast, hitting 100,000 subscribers within twelve months and over 20 million views a month at its peak. Same audience-building skill, bigger stage.
Trusted by Global Brands
Campaigns, launches, and livestreams follow with Logitech G, Intel, AMD, NVIDIA, Samsung, ASUS, PlayStation, Xbox, Corsair, Fanatec, and McLaren - the same production standard now goes into every course.
4,000+ Students
The course library relaunches on Kajabi, crossing 4,000 students taught across every major loop pedal and FX unit.
LogiPlay, Paris
Invited on stage at Logitech's global Play event in Paris after livestreaming a product reveal to 30,000+ concurrent viewers on Logitech's own channels.
Global Stages
A year on the road - CES in Las Vegas, Global Sources in Hong Kong, LogiPlay in Madrid, and meetings at Logitech's Swiss HQ. Ben's partner Jess joins the business, and the team streamlines into a lean, focused operation running on automated workflows - sharper and more efficient heading into 2026.
1 Million Strong
The audience now spans 1 million+ followers across YouTube, TikTok, and Instagram combined, and 800 million+ lifetime views.